The 75K Blog Mirage

Every penny ante blogger with big dreams latched on to this piece in the WSJ a few weeks ago, specifically this line:

It takes about 100,000 unique visitors a month to generate an income of $75,000 a year.

Forget it. Clay Shirky, who has major cred, writes that the WSJ piece is “worthless as a guide to the economics of blogging.”

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